SEO FAQs

	What is search engine optimisation?
	What does a search engine promotion campaign involve?
	What is the difference between search engine optimisation and search engine positioning?
	Why don't you offer any guarantees?
	Which search engines do you submit to?

What is search engine optimisation?

Search engine optimisation (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

What does a search engine promotion campaign involve?

There are 3 essential components of a search engine campaign:

1. Text component. A web site must contain the words that your target audience is typing into search queries.
2. Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
3. Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.

A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.

After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.

What is the difference between search engine optimisation and search engine positioning?

Search engine positioning, abbreviated SEP, is a buzz word that is supposed to have the same meaning as search engine optimisation. The emphasis is on positioning rather than optimisation.

Do not fall for this new marketing hype. No one can guarantee a search engine position because the search engines ultimately determine which sites rank, not the online marketing companies.

Why don't you offer any guarantees?

We do not guarantee placement unless you are participating in a pay-for-placement search engine program.

Despite what other online marketing companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines. What we can guarantee is that we will help you with keyword selection, meta-tag and other web copywriting, submission, and optimal site design architectures for the search engines.

Since 1995, we have a 100% success rate for getting clients listed at the top of search results.

Which search engines do you submit to?

We submit to the search engines that deliver the most qualified traffic, including but not limited to:

• AltaVista
• Yahoo! Search
• Web Wombat
• Google
• Lycos
• HotBot