Creative Briefing

It is not necessary to complete the entire form, just the essential information related to your project.

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Creative Brief
Please fill in the required (*) fields and click send when you have finished.
	Your project is related to:*	Please select Accounts Banner Advertising Complaint Customer Support Content Management Ecommerce Employment Graphic Design Home Page Package Hosting Links Logo Design Search Engine Promotion Traffic Video Production Web Design
1. Key Characteristics
	What is and who uses your products/services? How and where is it used? What do your customers think of it?
2. Market / Performance
	Where does your product/service fit in the market? eg Market leader or a niche market
3. Competitive analysis
	Who are your main competitors? How are they positioned in the market? How are you different from them? Why are they more/less successful? Please provide their web site address if possible.
4. Previous Communication undertaken
	What and when and was it successful?
5. Creative Requirements
	What is to be produced? eg website, brochure etc. What is the desired overall look and feel? eg classy, natural, corporate etc. Is this stand alone, or part of an ongoing project?
6. Specific to Web Design
	How many pages (roughly) do you plan to have on your site?	Make a selection 1 to 32 33 to 64 More than 64
	Are there particular features you would like for your website? eg Creation of easily updateable live areas, credit card processing.
7. Target Audience
	Who is the desired target audience? eg demographics How do they view the product/service? eg essential How do they use it? eg daily Where do they use it? eg work
	What do you want the design work to achieve? increase awareness? change attitudes? sell products?
	Do you want the website targeted to specific countries? If so, please list.
8. Unique Selling Point
	What makes your product/service unique? What is the most important message you want to communicate? What facts support your unique selling point? eg sales and survey figures, customer feedback.
9. Other web specifics
	I have a domain name reserved	Yes No
	Existing or desired Domain Name
	Include a list of up to twenty 'key words' that relate to your business, eg what you do or sell. These key words will help the Internet search engines locate and list your site.
10. Time Frame
	Please specify your desired time frame and/or deadline.
11. Your Details
	Your name*
	Your email address*
	Telephone
	Company
	Preferred contact method*	Please select email phone
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